When you launch a mobile app you are beginning to use different analytic tools to increase your growth, improve your quality. For startup is very important to gain a deeper understanding of your mobile app users and a comprehensive view into your mobile campaign performance.
The first release of our Spycob Android App was over 5 months ago.
We try to use the mobile SEO, and we know, the higher our app ranks in an app store’s search results, the more visible it is to potential users. That increased visibility tends to translate into more traffic to our app’s page in the app store. Knowing that 63% of apps are discovered through app store searches, finally, we have reached the App Store Optimization (ASO mobile SEO)!
As a tool that can help us find suitable keywords we chose SensorTower.com. And I have to say that it really works!
We have chosen a strategy to increase visibility in the google play to the large number of requests for relevant words. Using SensorTower we have selected words with an average frequency of queries and a small number of apps which are optimized for that words.
The big advantage is that in comparison with other services of keywords selection, this one calculates the data of requested words or phrases very quickly.
What we’d like to note.
- Keyword rankings – helped us to know how often people make a particular request, what competition on it and the number of apps at the store. Because of this we have found the relevant keywords with a big number of traffic and the small number of apps, and thanks to these words we are at the top positions and more downloads.
- Keyword research – has allowed us to to know what particular apps the google play search shows by interesting for us requests and choose a similar. It was necessary to find an application whose words could match to us so we could use them. We were able to check this by using Keyword Spy.
- Keyword spy – lots of cool stuff you can get from your competitors. For example, we have learned that in the English description of frequently used Spanish words, the typos.
SensorTower has a nice interface, easy to use and really helps with optimization of the mobile SEO. As a result we have more downloads.