We’ve launched own trigger email service – today is the great day!

weve-launched-own-trigger-email-service-today-is-the-great-day

We’ve combined Google Analytics + in-house analytics + Mandrill in one system, so we can look over all  the way our user perform from the channel of where he came to the way how he interacts with app, his reaction on emails and how he reacts on push notifications.
Automatization allows us to get more targeted feedback from each segment so we can evolve faster according to our users’ needs.
For example, we can send separate emails to our loyal and fickle consumers with different questions, what do they like and dislike respectively.

An idea of the triggered emails is simple – to segment our users and send them emails according to their characteristics.