TOP 10 GOOGLE PLAY APPS COUNTRIES AND CATEGORIES FOR
Top 10 Countries: Downloads and Revenue (2013-2014)
Top 10 App Store Categories: Downloads and Revenue (2013-2014)
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“Top 10 google play apps Apps 2014” Annie combines the analytics of one’s own apps with a granular understanding of the
competition and market to provide a unique 360-degree view of one’s mobile business. The App Annie platform is relied on by over 90 percent of the top 100 publishers and more than 700,000 apps.
The app store superpowers, Japan, South Korea and the United States, collectively generated more revenue than the rest of the world combined, showcasing their ability to monetize even as the market saturates and download growth slows. BRIC (Brazil, Russia, India and China) continued its impressive download growth with Brazil moving up three ranks to finish 2014 as the #2 country by Google Play downloads behind the United States. China led BRIC in revenue growth, ending 2014 as the #3 country by iOS revenue behind only the United States and Japan. BRIC countries are now appealing for their monetization potential as well as their expansive audience after growing combined revenue by over 120% in 2014. In 2015, we also expect strong performances from Indonesia, Mexico, Turkey and Vietnam. Continued investment in telecommunication infrastructure in these emerging markets should set the stage
for rapid growth in their mobile economies.
In 2014, we saw mobile apps and app stores rise even further in prominence, making us excited for new opportunities in 2015. Over the past year, there were numerous new trends including the rise of ‘super casual’ gaming, explosive growth in the sharing economy, and the emergence of messaging platforms as the dominant option for publishers looking to expand into new regions. In this Retrospective, we will reveal and discuss a variety of trends to help you make smarter business decisions.
Some of the findings include:
● In a year that saw Flappy Bird take the app world by storm, single-tap ‘super casual’ gaming rose to prominence.
● On-demand transportation apps enjoyed massive growth, with top companies Uber and Lyft riding the disruptive wave to multi-billion dollar valuations.
● Following the evolution of messaging apps into diverse, multi-functional platforms, they emerged as the de facto avenue for foreign and domestic publishers looking to distribute content to large audiences.
Harness the power of these findings and more, in addition to listing of the top headline trends of 2014, with insights into the top-growing countries, categories, and app stores.